BRIGHT HUG is the first project
of the sustainability initiative PERVILK. We promote responsible consumption with a sustainable
product that is also comfortable, well designed and practical.
There are places that we
keep returning to in order to recharge and become better versions of ourselves.
A small resort village on Lithuanian coast - Pervalka – is definitely one of
those places full of peace, joy and beauty.
For some the name ‘Pervalka’
evokes the times when locals used to drag their boats over sand dunes from the
Curonian Lagoon to the Baltic Sea and back, with the pulsing of the seasons and
seagulls’ screams in the air. Moreover, the village itself originated from the
residents who shifted their homes in order to retreat from the moving sand
dunes. So for them, ‘PERVILK’ was a call for an ambitious physical activity
that was vital in adapting to changing environmental circumstances.
On the other hand, in
Lithuanian language ‘PERVILK’ also refers to the opportunity of a gentle act to
clothe other person. For instance, by offering a child dry pants or a sweater,
you can protect them from moisture and cold. In a similar way, you can enhance
a loved one’s visibility on the road by offering quality safety clothing.
By the way, the
lighthouse on the back of the safety vest is also the lighthouse of Pervalka.
For us ‘PERVILK’ means bright sustainable
solutions (like BRIGHT HUG).